Pranathi Kamineni

Fashion Week Intern, July 2021-July 2023​

• Engaged daily with community using posts, stories, and tweets

• Oversaw social media asset design to be in line with brand identity

• Developed voice, aesthetic and theme to social media marketing, communicating messages in lines with mass marketing strategies

• developed detailed plans, timelines and deliverables descriptions for new social media campaigns 

• Boosted results of social media campaigns developing partnerships with influencers known to target demographics​

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Global Fashion Collective Intern, July 2021- July 2023

• Played a pivotal role in managing social media activities during New York Fashion Week, handling platforms such as TikTok and overseeing the development of engaging content for our global fashion events in Paris, New York, Milan and beyond

• Assumed the lead position in curating and executing our New York Fashion Week page, ensuring a cohesive brand presence and communicating our message effectively to a broad audience 

• Collaborated with the team to enhance the impact of social media campaigns, strategically partnering with influencers to target specific demographics and amplify campaign results

• Developed and maintained the voice, aesthetic, and thematic consistency across all social media marketing efforts, aligning with broader mass marketing strategies 

• Formulated comprehensive plans, timelines, and detailed descriptions of deliverables for upcoming social media campaigns

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Stylist Assistant to Emily Gray, May 2023- August 2023

• Assisted stylist Emily Gray on set by actively participating in the selection and preparation of clothing, including steaming garments to ensure a polished and professional appearance 

• Provided valuable support on shoot days by taking on various assistant responsibilities and contributing to the smooth execution of photo sessions

• Applied social media expertise to elevate engagement on Emily Gray's platforms, contributing to the growth and visibility of her brand 

• Collaborated closely with the team to enhance the stylist's social media presence, implementing strategies to attract a wider audience and increase interaction on her pages

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Social Media Coordinator for Catherine Regehr, 3 months

• Responsible for managing social media presence and creating engaging content

• Enhanced brand visibility for Catherine Regehr

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Student Council Member 

Class Representative (1 year) | Head of Event Planning (3 years)

• Successfully represented student voices as a class representative before transitioning to head of event planning 

• Coordinated school events, managed vendor communications, set deadlines, created schedules, and led teams to deliver well-executed events on time

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